We’re big lovers of interpretations of style and are interested in boutique elements that defy the norm…I guess that’s what we base our own businesses, The Chimney House, LARK and 93ft on. We’re always on the look out for brands and co’s who shake the sublime and present a true picture of how they perceive perfection – be it through design or service or a combination of elements.
Rolling up at a hotel like the Principe and hopping off a ‘baguette’ bike (beach cruiser/shopper) looking slightly disheveled after racing said bikes with high jinx through the streets of Forte Dei Marmi and down the promenades over looking the sea you sort of wonder what their reaction would be especially as you oggle their own array of particularly pristine ‘baguette’ bikes…
Reassuringly their own description of the hotel experience reads as ‘Our boutique size combines finest architecture and ultimate lifestyle experience, aimed at granting few selected guests with addictive experience and uncompromising scent of luxury.’

Happily the ‘few select guests’ included us – so we lightly hopped in the lift and wizzed up to ’67′ the only Sky Lounge in the region to encounter lashings of b&b Italia and a sublime sights of mountains and ocean in equal perfect measures.
We found the Principe to be a top inspiration tip – basking in the evening Tuscan sun and looking beautiful with it – obviously it has uber super style and a keen elegance but the friendless of the team and their willingness to chat about product and the hotel and its meaning was tip top. Really impressed by Nicola who gave top recommendations and unbiased approach to products.
The freshest Rossini… Served in the sunset…
Basking in the evening sun…
Peek down at the pool from up on ’67′
Nicola with a touch of product placement…Brugal Blanco
Divine local beer….G.Menabreaefigli…150yrs in the making
Views out over the sea…
These are of course only doc snaps… For true appreciation of the beautiful Principe with their glorious images - i’d highly recommend looking at their site
Principe Forte dei Marmi, Viale Amm. Morin 67, 55042 Forte dei Marmi (LU), Italy www.principefortedeimarmi.it
Baguette bikes of choice…