Tried&Tested

‘cycling’

The Squad Gathers: La Squadra at The Chimney House

Friday, May 14th, 2010

Aim for the chimney we told our La Squadra guests…when asked how to find The Chimney House… which seemed to work really quite well until somebody pointed out when in the old industrial heartland of Kelham Island there was a couple of options on rather tall chimneys… I maintain ours is by far the largest…

Chimney size aside – and onto business.

Question. How do you welcome members of La Squadra to the inaugural meet?

Answer. Take one restored grade II listed Chimney House, fill it with amazing food from Nonnas, perfectly chilled beers (courtesy of Nonnas) put our drapers cabinet to good use and cram it with 93ft designed jerseys, show off the new Planet X Nanolight road bike and Exocet time trial bike, throw in some chilled ambiance and lots of eye candy (rare mags, maps, collectors items, posters and books) carefully selected by Marco (Gusto Cycling ) and you’ve pretty much got the basis for plenty of hearty bike chat.

The Chimney House was a hive of industry…  at one point a queue had formed going from the design office where Nick was signing new members up curving down the stairs, members trying on jerseys, The purloining of food by Mini (check the pics), training schedules being swopped and new people meeting each other, plans hatched and adventures in the making being created with chat of European trips.

Delighted you all came down – comments were really great for the evening and of course about the squad. Happy to report there was barely a skerit left and our drapers cabinet is looking particularly roomy this morning.

Members of La Squadra I salute you…

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La Squadra

Friday, May 7th, 2010

Ahhhhaaaa…We’ve been collaborating with 93ft, Nonnas , Gusto Cycling and Planet X… Why!  We hear you cry…because – we answer – (apart from being global and successful brands) they are also the founding brands and minds behind La Squadra! – The hottest new team in town!

So La Squadra – has officially been launched a week and has gone stratospheric… booom right through the roof.  Literally as quick as that… as I type there are people turning up to pick up jerseys…and the phone at The Chimney House is hotter than hot.

We knew that cycling was big on the up… you know… the usual talk about ‘cycling being the new golf, the new networking – girls and gals swopping the boardroom for the open air… delving deeper this is verging on the most coveted membership Sheffield has ever seen.

Naturally it has the essential elements… the 2 wheel lovers of our collaboration are keen to point out that ‘It’s not always about the bike’ which I think is why everyone is jumping on board their bikes and bombing after the La Squadra.  It’s about life, style, good food, great company, training, stamina, fitness and being a part of something cool.

Great perks are an essential calling and with La Squadra you are practically smothered in lovely good stuff as well as updates from the eds of the blog mostly about their cycle-exploits blended with their musings through life et al.

Our members are excellent…we’re delighted to attract a crowd of ‘new to bikes’, ‘addicted to bikes’ and ‘what is a bike’ all with the common goal of joining 100 riders to complete 100km in our First Ride in June….

Ride on!!!

Learn more and join La Squadra

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